As I get closer to creating a skincare line, I am learning that what your brand is will determine the formulations for your product. So, I am starting to dive into learning how to create a brand.
What your values are will determine your brand. There are many variables to consider when you know your values. Your values will determine who you buy your ingredients from, for example, are they sustainably sourced. Is your product vegan, organic, or natural. Will the packaging be recycled.
What is your brand’s story? Is it relatable to customers where people will trust in the product that you are selling and therefore be willing to buy your product?
So, these are things to think about as I continue to learn how to formulate skincare products.
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